It’s “A New Day” for Stella, with Investment to Match

At SAMCOM last week, High End chief Andy Thomas said he aims to double share of their High End business. But how? “A NEW DAY” FOR STELLA, WHICH GETS BIGGEST SPEND IN HALF DECADE. Let's start with Stella, the "crown jewel" of their High End strategy, and the first part of their three-prong High End plan: Maximize Stella, challenge premium lager and grow craft. Stella got a lot of play at SAMCOM, as one of the first visible brands in