Dear Client:  In July we reported on Shotgun Seltzer, a local draft “craft” seltzer play in one of the biggest beer markets in the country: Texas.  But just a few weeks ago, we saw huge displays of a package offering from Shotgun, at none other than giant regional grocer, H-E-B. This proposition was slightly different: … Continue reading "Is Draft Seltzer Viable? The Shotgun Seltzer Case Study"