Is Craft Out-Punting It’s Coverage?

Dear Client: It's been long understood that brands are built in the on-premise, and you make the serious money in the off-premise. If the former is true, then there may be some early warning clouds that craft brewers are out-punting their coverage in the on-premise. Here are the facts, according to POS transactions from GuestMetrics. 1. The number of craft brewers in on-premise grew by nearly 17% in 2012 and first quarter 2013. 2. The number of craft beer brands