Is Anything Really “Amazon-Proof”? Prime Now Expands Booze Delivery

Dear Client:A recent CNBC report suggests that alcohol delivery services had been "Amazon-proof," due to the "nightmarish" logistics of delivering booze -- then the doors opened up with the ecommerce giant's recent purchase of Whole Foods.The acquisition of Whole Foods definitely eases things up for Amazon in this arena, via the retailer's distribution centers. But it did not create the point of entry. As you may know, Amazon started dabbling with alcohol delivery through its same day delivery service, Prime