Introducing Natural Light Lemonade-Flavored Vodka

Dear Client: Big beer companies are getting big into wine and spirits, and beverage categories continue to blur.   The trend’s latest big foray? Anheuser-Busch is extending its well-known Natural Light brand into a line of flavored vodkas, representing the first time A-B has pushed a major beer brand to the space. We’re told it will be a “big focus for summer," per VP of value brands, Daniel Blake.  Natural Light Vodka will leverage the Naturdays vibe, from the flamingos to