Inside RBG Culture

Dear Client: At CBC in Denver more than a year ago, we heard some small craft distributors referencing "The Death Star" competition, by which they meant Reyes Beverage Group. Why do successful companies inspire such ire, even when they've started small? We've heard similar epithets for everyone from Sierra Nevada to Boston Beer to MillerCoors. Tom Reyes, president of RBG West, is all too aware of their reputation in some circles. But, "we didn't start as a big company, and