Inside Dolf’s Big Moves

June 17, 2013 Dear Client: Heineken USA is up 0.7% in year-to-date IRI all channel scans to April 21, and up nearly 1% for the latest four weeks. While HUSA's trends aren't where Crown's are, they have managed to reverse negative momentum in a tough economy and poor weather and eke out positive volume trends amidst what one large distributor characterizes as a "tectonic shift in Heineken over the past few years" under HUSA chief Dolf van den Brink's leadership.