Ingredients: The Final Frontier

Dear Client: CROOK & MARKER PIVOTING TO RTS ORGANIC ZERO SUGAR COCKTAILS That RTS means ready-to-serve, as Crook & Marker — the company founded by Ben Weiss, of non-alc Bai brand fame, which he sold to Keurig Dr Pepper for $1.7 B in 2016 — is pivoting from hard seltzer, which didn't pan as expected for them. They’ve  moved into canned cocktails -- particularly margarita -- and are now moving to further differentiate, with the rollout of a 750ml bottle