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Industry Fighting in the Comments Section

Dear Client: Yesterday's NBWA show opening session had two major themes: One, the "expansiveness" of the beer industry, resulting in ever-more products headed for beer wholesaler trucks. In fact, in homage to that trend, NBWA even announced a small rebrand: They're officially evolving from “America's Beer Distributors" to "America's Beer and Beverage Distributors.” (More on that below.)  But on the other end of timely show themes, the NBWA brass sought to defend three-tier from the results of so many companies

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