Imports Limp to Growth in 2010

January 27, 2011Imports Limp to Growth in 2010Dear Client:While the total beer category was down 1.8% (per Symphony IRI 52 week all channel scans to January 2), imported beers eked out growth of 0.5%. So, who were the losers and winners underneath that number? I asked the same question. Luckily Dan Wandel at SIG, a known mind reader, coincidentally sent me the answer.MEXICAN IMPORTS. Let's start with the big boys in Mexican imports. Mexican beers were up 1% for the