Imperial: The Next Big Latin Beer?

Dear Client:Ever wonder why, in the age of Corona, Modelo and Dos Equis gains, Costa Rican-themed Imperial hasn't made a bigger splash? Parent company FIFCO-owned NAB is wondering that, too. They're looking to tap into the popularity of Latin beers and as a result, Imperial is getting a new lease on life. Fresh out of retirement, former Tenth and Blake chief Tom Cardella shared new Imperial plans at the company's distributor meeting last week.Tom believes Imperial has the strongest assets