HUSA’s Hard Seltzer is Here

Dear Client:  Heineken USA is finally dipping its toe in the fizzy water. The brewer, which teased a Mexican-inspired seltzer called Canijilla at its distributor conference last fall, is now testing the new line this month in two heavily Hispanic populated U.S. markets: McAllen, Texas (with Glazer’s Beer and Beverage) and San Bernardino, California (Gate City Beverage).  Indeed, judging by the name, packaging, flavors and test markets, it’s pretty clear that HUSA is going after the Hispanic crowd with this