HUSA Rolling Red Stripe Rum Drinks

Dear Client: Heineken USA is using another one of its beer brands to dive further into the spirits-based RTD segment. The company, which used its Mexican import brand, Dos Equis, to drift into tequila last spring [see BBD 05-04-2022]; has now announced plans to ride Red Stripe into beyond beer with “Red Stripe Rum Drinks.” … Continue reading "HUSA Rolling Red Stripe Rum Drinks"

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