HUSA Rolling Red Stripe Rum Drinks

Dear Client: Heineken USA is using another one of its beer brands to dive further into the spirits-based RTD segment. The company, which used its Mexican import brand, Dos Equis, to drift into tequila last spring [see BBD 05-04-2022]; has now announced plans to ride Red Stripe into beyond beer with “Red Stripe Rum Drinks.” The new canned cocktail line from Red Stripe is “crafted with real Caribbean rum,” per company release, and will hit in two flavors – Red