HUSA Leaders Highlight Big Opportunities

Dear Client:At the Heineken USA distributor meeting Monday, new CEO Ronald den Elzen showed his chops. He started July 1 as CEO for HUSA but it's Ronald's 21st year in the Heineken group, having worked in finance, sales, and management; he most recently hailed from Portugal. He also ran a wholesaler in the Netherlands with $900 million turnover, so he's seen that side, too: "There's no three tier system and drops are very small," he said. But though his experience