HUSA Hires Phusion Vet as Chief Sales Officer

Dear Client:

Last we talked to Jim Sloan, he was president of Phusion Projects, maker of Four Loko.

Now he’s Heineken USA’s new chief sales officer, effective February 19. Jim takes over the role from Ray Faust, who made a “personal decision to leave” his post as head of HUSA sales back in October. Ray, as you may recall, is now the chief sales officer at Crook & Marker, having joined the bev alc startup at the beginning of this year.

Jim will oversee HUSA’s regional and national sales teams, as well as commercial marketing and the sales ops team.

This is a homecoming of sorts for Jim: Before spending the last 9 years with Phusion, he held “a variety of sales and senior leadership positions” at HUSA for 16 years.

The announcement detailed how Jim most recently helped to drive “over five years of consecutive revenue and EBITA growth” at Phusion.

HUSA is certainly not known for FMBs, which makes this appointment an interesting choice. Stay tuned.

Until Monday,

Harry, Jenn, and Jordan

“A man cannot be comfortable without his own approval.”
– Mark Twain

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