HUSA Chief on the “Infinite Game”

Dear Client: Heineken USA chief Maggie Timoney took the stage at The Breakers this week. She opened up asking the audience if there were any Seinfeld fans in the room, because "this'll be about 20 minutes of nothing," she joked, as the company is in its quiet period.  That didn't prove true. She teased imminent new innovation and campaigns for marquee brands like Dos Equis. But just as timely was her take on the industry's "people" problem. During her 1.5