How We Got Here: Three Year Analysis

Dear Client:While it's customary to go back and look at the past year to reflect on our performance, it's sometimes wise to go back more than one year and take a broad look at how our beer industry has evolved into what it is today. Using Nielsen numbers, let us look at trends over the past three years.THREE YEAR VOLUME TRENDS. From January 2010 through 2011, beer volumes fluctuated wildly from being up nearly 4% year-over-year to being down nearly