How This E-Retailer Sets Shelves and Tests Innovation

Dear Client: Last week, we reported on Gopuff's plans to become "one of the largest alcohol sellers in the universe," as Sr. Director of Beverages, Randy Ornstein shared with our Beer Summit audience last week [see BBD 02-03-2022]. In that primer, he shared what makes this e-retailer different -- such as the fact that they own all of their liquor licenses and 100% of their inventory, operating via 600-plus micro fulfillment centers (plus their BevMo and Liquor Barn brick-and-mortar locations)