How Gen Z is Interacting with Bev Alc So Far

Dear Client: A new Gen Z focused deck from the Thought Leadership at NIQ fell into the lap of BBD this week, giving way to some striking stats on the intriguing generation’s interaction with bev alc thus far. Yes, it’s important to remember that we only have a partial and early read on Gen Z’s behavior in bev alc, as the majority of Gen Zers have not yet hit the legal drinking age, and “millions” are becoming LDAs over the