Beer Business Daily – beer industry news and numbers

How Far Can it Go?

Beer Business DailyDecember 8, 2010How Far Can it Go? Dear Client:"While the spirits category is still weighed down by weak US consumer spending, growth has been healthier than beer and is eating into share of drinkers. We expect this to continue as major US brewers remain myopically focused on pricing."This is a quote from Deutsche Bank's Marc Greenberg yesterday. Innocuous enough, and we've seen similar statements from other analysts. It's easy to gloss over these statements and move on with

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