How Dos Equis Got Its Groove Back
Dear Client: It’s been a busy year for Dos Equis. The brand has brought multiple line extensions to life both in beer and beyond beer, undergone a complete marketing/communication makeover, and executed a strategic shift in the way it approaches one of its biggest media investments – college football. Is all that work paying off? … Continue reading "How Dos Equis Got Its Groove Back"
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