How Do Wholesalers Pick New Partners Now?

Dear Client: With so many SKUs and trends catching on so quickly, one has to wonder how distributors decide on which suppliers to bring on board nowadays? Well, we heard from some premier distributors on that very topic during a recent webinar put on by 3 Tier Beverages, which featured panelists like Jessica Muskey, VP of craft and innovation at Reyes; Sinead Carey, director of sales at Wine Warehouse; and Zach Poelma, SVP of supplier strategy and business development at