Bump of Bump Williams Consulting is back with another note, this time measuring a quantity that we rarely report on: distance. You could probably surmise that craft brewers endure an inverse relationship between distance from home and sales. Of course, some craft brewers are immune to this "like Sam Adams, Sierra Nevada and Goose Island," he said. Though, most struggle leaving their home nest and Bump sought out how far they could get before sales dropped off.