Highlights from Heineken’s Houston Hootenanny

Dear Client: Heineken USA kicked off their National Distributor Conference yesterday in Houston. As usual your editor donned Amstel Radler sunglasses and a Most Interesting Man beard and lurked in the balcony to bring you the highlights. First observation: HUSA knows how to bring the high production values. The program began with a man who plays an "Earth Harp" -- a harp with strings that stretched all the way to the ceiling, followed later by dancing girls, an on-stage DJ,