Dear Client: As malt-based and sugar-based hard seltzers look to shake off their sluggish start to 2022 this summer, one of the hottest brands in bev alc is dialing up airtime to tell consumers to “ditch” these types of hard seltzers altogether. Indeed, E&J Gallo’s high-flying spirits-based seltzer, High Noon, has just released a suite … Continue reading "High Noon Winds Up a Haymaker for Malt-Based Competition"