Dear Client:  High Noon is now the second largest spirits brand in the country -- yes, that includes full-proof liquor brands including Tito's, Jack Daniel's, and Bacardi. The spirit-based RTD category has arrived in a big way. Tito’s has $14.6 million in sales, and High Noon hits after that, at almost $11 million. Then after … Continue reading "High Noon Now Second Largest Spirit Brand"