High Noon Now Second Largest Spirit Brand

Dear Client:  High Noon is now the second largest spirits brand in the country -- yes, that includes full-proof liquor brands including Tito's, Jack Daniel's, and Bacardi. The spirit-based RTD category has arrived in a big way. Tito’s has $14.6 million in sales, and High Noon hits after that, at almost $11 million. Then after that comes Crown Royal, at $10.7 million, according to IRI scans for the week ended 7/3.  12-WEEK SPIRITS RTD TRENDS. Among spirits-based RTDs, High Noon