High End Ruling Growth in C-Stores

October 21, 2013Dear Client: It's not just in fancy food stores and white table cloth restaurants. High end beer and FMBs are the only areas of beer growth in c-stores. Beer volumes in c-stores are down 2.7% so far this year, or around 17 million cases, according to IRI scans ending 10/06. Supermarket beer sales are actually up 0.5%, so when we say the industry is down, we're really talking about c-stores and on-premise. Convenience stores skew more toward domestic