High End Momentum “Defying Gravity,” says IRI

Dear Client:  What is the unemployed cohort drinking? Are they drinking outside of value brands?  Why aren’t we seeing a large uptick in sub-premiums right now? Or are we?  That’s exactly what we asked Patrick Livingston, IRI’s Principal of Bev Alc Client Insights, when we got him on the horn last week.  “It's a really … Continue reading "High End Momentum “Defying Gravity,” says IRI"

You are unauthorized to view this page.