Here Comes Dos Equis Mexican Pale Ale

Dear Client:So it's not an IPA, but Dos Equis is gearing up to launch a Mexican Pale Ale later this year.The concept of another "sub-brand" has been in the works for some time now, Quinn Kilbury, senior director of Dos Equis tells BBD, but they started piecing Mexican Pale Ale or MPA together last August.Although the beer is based on a pale ale, it's something completely new, Quinn says. "We didn't want to do another pale ale, we wanted to