Here Comes Budweiser 1933 Repeal Reserve: Amber Lager

Dear Client:Late last month, VP Budweiser U.S.A, Ricardo Marques, wrote to distribs with an "incredibly exciting update to Budweiser's 2017 Holiday program."They are "taking the heritage bottle's storyline one step further" with the launch of Budweiser 1933 Repeal Reserve: Amber Lager (or, as one distributor joked: "Yuengling?"). The brew was "inspired" by an archival recipe.The new brand will "kick off Budweiser's plan to own December 5, Repeal Day" and the holiday season. Campaign support includes TV, digital and social media.It's