April 21, 2011Heineken USA Up Low SinglesDear Client:Heineken cfo Rene Graafland indicated that HUSA depletions were down low single digits in the first quarter as HUSA continues to struggle for growth in the US. The declines in the Dutch porfolio were "only partially offset by the growth in the Mexican portfolio," he added. On brand Heineken, Rene said there are "good signs and traction" with the new ad campaign and global positioning. Global organic volumes were up 6.7%.Heineken seemed to
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