Heineken USA Nixing Some Non-Core SKUs Amid Supply Chain Crunch

Dear Client: Yesterday, Heineken USA told its distributor partners it is eliminating “non-core SKUs” identified as “exceeding allocation amounts” in hopes to allay supply chain woes.  In a note sent to U.S. distributors Monday intercepted by BBD, HUSA’s Chief Sales Officer Jim Sloan acknowledged Covid-era supply chain issues have created inventory problems that have “ultimately impacted our ability to fulfill product orders on a regular basis.”  So to “minimize hostage orders resulting in out-of-stocks at retail,” Jim told distributors that