Heineken USA: New Marketing, New Products,

Dear Client:Heineken USA distributors descended upon the historic Fox Theater in Atlanta yesterday for their annual National Distributor Meeting, with your editor lurking in the back in disguise. After a few tough years, HUSA was able to not only report better volume trends, but lots of new excitement over new ads, programs, and innovations, like the new Heineken and Heineken Light longneck bottle, limited edition heritage can graphics, an expanded sponsorship of the James Bond franchise (where Daniel Craig will