Heineken USA Making Cuts, Splits National Sales Force

Dear Client: We'd been hearing rumors that Heineken USA was making a round of cuts around their regional sales division, linked to organizational changes at the national sales team. We reached out to new chief sales officer, Jim Sloan, who came to HUSA earlier this year from Phusion Projects (where he'd been president). Jim explained: "With the departure of Bridget Lasda, our prior VP national sales, I had the opportunity to look at the leadership structure. We decided to split