Heineken USA Launching Big “Back to the Bars” Campaign

Dear Client: Brand Heineken is starting the year with some momentum in the U.S. Flagship Heineken has seen double-digit growth in scans YTD (up almost 12% YTD to 2/21, in IRI MULC), with roughly flat share of beer. That’s after a decade of declines.  We got on the phone with Borja Manso Salinas, VP Marketing Heineken Brand, to chat about wind in the brand’s sails.  During COVID, “the growth of the off-premise benefited us like everyone else over the course