Heineken USA Announces New CMO from Brazil

Dear Client: Heineken USA has just announced a new CMO in Nuno Teles. Nuno hails from Heineken Brazil, where he's reportedly grown the Heineken brand 500% over the last 4 years, helping it achieve top market share among premium imports. Nuno will join the company's management team and will report to chief executive officer Dolf van den Brink in March. (Recall that former CMO Lesya Lysyj accepted a role outside the company as President of Weight Watchers North America last