Heineken USA and AriZona Partner for New Hard Seltzer

Dear Client:  This has truly been the year of strategic partnerships.  And today, we learn that Heineken USA and Hornell Brewing Company, which is owned by non-alc tea behemoth AriZona Beverages, are bringing AriZona SunRise Hard Seltzer to the market in the first quarter of 2021 nationwide through HUSA distributors.  We're told, on the eve of Heineken USA's virtual distributor conference later today, the liquid is a malt-based seltzer, 4.6% abv, which will come in a slim can 12-pack variety