Heineken Improves in March but Not “Out of the Woods”

In its trading update yesterday, Heineken NV said volumes in the US improved in March but only after a tough January and February. Rene Hooft Graafland, cfo of Heineken NV noted that the "economic environment continues to have an effect on beer consumption," particularly at the on-trade. "Low consumer confidence continues" in the US, resulting in consumers trading down "to lower price beers," said Rene .

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