Heineken Adds VP of Dos Equis Marketing

Dear Client:"Effective November 17, Andrew Katz will join HEINEKEN USA as the Vice President of Dos Equis, Marketing, reporting directly to me," CMO Nuno Teles wrote distributor partners. The new role reflects the strategic importance of Dos Equis to the company. As we reported last week, it's mostly HUSA's Mexican portfolio that's pushing growth: HUSA's beer portfolio is up 2.3% YTD, while the the Mexican Portfolio is up 9.3% YTD, with the Dos Equis franchise up 20%, and Tecate Light