Hard to Grow in Scans if You’re Not a Hard Seltzer, or Top Import

Dear Client: Maybe it was the comps, maybe it was volume shifting back to the on-premise, or perhaps people simply weren’t buying as much beer in the off-premise. Whatever it was, it made for an ugly month of beer scans in April. Total beer volume was down 9.6% for the four weeks ending May 1 in NielsenIQ’s total measured off-premise channels, and category dollars were down 6.6% over the same stretch. Clearly off-premise growth was hard to come by in