Dear Client: A few things stood out to us from Nielsen’s presentation (thanks Danelle Kosmal and Caitlyn Battaglia) on hard seltzer trends at Brewbound Live yesterday. One, hard seltzer drinkers are "harder" drinkers, if you will: Hard seltzer drinkers fork over $219 more on alcohol than the average tippler. In fact, they spend $477 a … Continue reading "Hard Seltzer Drinkers Spend Almost Twice the Normal Drinker on Alcohol"
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