Hard MTN Dew May Only Go to Boston’s Legacy Distributors in Virginia

Dear Client: "Boston Beer’s appointment of Blue Cloud as a distributor of the Hard Mountain Dew brand in the [Premium/Blue Ridge] sales territory is hereby nullified."  That's the final ruling by the Virginia Alcoholic Beverage Control Board, who issued "final decision and order" last week prohibiting Boston Beer from appointing any distributor to Hard MTN Dew other than Boston’s existing beer wholesalers, Premium and Blue Ridge, in their respective territories.  That ruling was in favor of the distributors' two primary