Hackett’s Warning: Lack of Brand Building Could be Death Knell of Industry

Dear Client:On a long cross-country plane ride today on a giant new Boeing 777 (which has every modern convenience, except basic Wifi naturally), I decided to browse my files and came across my forgotten notes on Constellation Brands chairman Bill Hackett's remarks at the NBWA Legislative Conference a few weeks ago that I thought were compelling. Yes, the "wineification" of beer has been a well-worn topic, but given "rotation nation's" continued prominence, I thought it was a propos to reproduce