Grupo Modelo Corona Seltzer Suit Heats Up: It’s “About Our Mexican Heritage”

Dear Client: Grupo Modelo is speaking out about the suit it filed in February against New York-based Constellation, to whom it licensed the Mexican brand for sale in the U.S. Recall, the dispute is over Constellation's use of the Corona brand as a seltzer, rather than as a Mexican cerveza, as per agreement (Grupo contends).   This fight is about their Mexican heritage, Grupo Modelo tells BBD, not the sales politics of Anheuser-Busch InBev, who owns the Mexican brewer.  "We are