Beer Business Daily – beer industry news and numbers

Grokking the Legality of Supplier Incentives

Dear Client:I was having dinner with a beer distributor recently who is not particularly regulatory-minded (he'd rather talk about sales and suppliers and history books than trade practices), and his eyes got wide and said, almost in a whisper, "Have you heard the feds are going to start going after supplier sales incentives?" I felt like I was in a scene in The Godfather.I had indeed heard. What he is talking about is the fairly common practice of breweries directly

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