Grokking the Industry Unicorn

Dear Client: Since Mike's Hard Lemonade was founded on April Fool's Day in 1999 by Anthony von Mandl, it has been an amazing growth machine. However, while it's had its starts and stops over the last 20 years, Mike’s really started to grow in earnest seven years ago under the leadership of Phil Rosse, and posted 29% depletions and sales growth for 2018, double 2017’s +15% trend. And while every brand in their portfolio is growing, the standout is obviously