Grokking the Highly Anticipated Yuengling Texas Launch

Dear Client: This week, one of the nation's most decorated (and its oldest) breweries, D. G. Yuengling & Son, rolls out package beer in one of the nation's biggest beer states: Texas. Recall, this is part of the brewer's westward expansion via a JV with Molson Coors Beverage Co.  We caught up with Pat Pikunas, Yuengling’s VP of Strategic Planning and Development, on the early launch, and key questions for the immediate and longer-term future.  Draft launched a little early