Grokking Phusion Projects’ Resurgence

Dear Client:When the FDA dropped the hammer on Four Loko in 2010, I along with many others thought the company behind the brand, Phusion Projects, was dead in the water.I was wrong. Phusion is alive and well."We've had a good resurgence," Phusion Projects' co-founder Jaisen Freeman tells BBD.Today, the company is the tenth biggest vendor in the convenience channel with YTD dollars and volume, up 3.5% and 1.2%, respectively, per latest IRI.BUT HOW? Jaisen says the fiasco with the FDA