Grokking MTN Dew, Blue Cloud, and A Tale of Three Models 

Dear Client: Folks must really love to do the dew in Iowa. In that state, Hard Mtn Dew achieved an eye-popping 34% of FMB share in a single week of its launch, reports Brett Cooper of Consumer Edge Research. "Very early data would point to success from PepsiCo in pushing into the alcohol market," he writes. And Pepsi/Boston have achieved high trial numbers with very limited distribution. Read on.  PepsiCo's Hard Mtn Dew continues to exceed expectations in its three