Dear Client: Folks must really love to do the dew in Iowa. In that state, Hard Mtn Dew achieved an eye-popping 34% of FMB share in a single week of its launch, reports Brett Cooper of Consumer Edge Research. "Very early data would point to success from PepsiCo in pushing into the alcohol market," he … Continue reading "Grokking MTN Dew, Blue Cloud, and A Tale of Three Models "